Focus Group Markets Belligerent Language against Iran

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99 has birthed another cow, and with good reason.

From Mother Jones’ Washington Dispatch:

Laura Sonnenmark is a focus group regular. “I’ve been asked to talk about orange juice, cell phone service, furniture,” the Fairfax County, Virginia-based children’s book author and Democratic Party volunteer says. But when she was called by a focus group organizer for a prospective assignment earlier this month, she was told the questions this time would be about something “political.”

On November 1, she went to the offices of Martin Focus Groups in Alexandria, Virginia, knowing she would be paid $150 for two hours of her time. After joining a half dozen other women in a conference room, she discovered that she had been called in for what seemed an unusual assignment: to help test-market language that could be used to sell military action against Iran to the American public. “The whole basis of the whole thing was, ‘we’re going to go into Iran and what do we have to do to get you guys to along with it?” says Sonnenmark, 49.

Soon after the leader of the focus group began the discussion, according to Sonnenmark, he directed the conversation toward recent tensions between Iran and the United States. “He was asking questions about [Iranian president Mahmoud] Ahmadinejad going to speak at Columbia University, how terrible it was that he was able to go to Columbia and was invited,” Sonnenmark says. “And he used lots of catch phrases, like ‘victory’ and ‘failure is not an option.'”

. . .

“Of all the focus groups I’ve ever been to,” Sonnenmark wrote in a subsequent email to a group of fellow volunteers for the 2006 Senate campaign of Jim Webb, “I’ve never seen a moderator who was so persistent in manipulating and leading the participants.” (Webb is lead author of a Senate letter warning President Bush not to attack Iran without congressional approval; see here and here.)) The gist of the event was “anti-Iranian,” says Sonnenmark.

If the group’s organizers were testing the case for military action against Iran—even as a last resort—Sonnenmark believes they could not have been encouraged by the results of this focus group. “I got the general feeling that George Bush didn’t have a shot in hell” of winning public support for an Iran attack, she says. Some members of her group suggested that if Hillary Clinton were elected president she might have more credibility in making such a case. As for the possibility of an Israeli attack on Iran, Sonnenmark’s impression was that the group’s members did not believe it was up to them to judge.